Change attitudes among people in your target audience.Motivate people to take action, such as buying products or learning more about a cause.Raise awareness of your brand or mission.You have no reference for what “success” means! Without that information, you don’t learn things that make your next project more successful. If you don’t set goals, you can’t decide whether your communication strategy works. Even if you only do some basic research, it helps tremendously. The more you know about the people you want to influence, the better chance you have of crafting a communications strategy that motivates them.
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